A brand’s logo is a powerful tool, for many reasons. Number one is the recognizability factor. Consumers strongly associate logos with the product or company they represent.
But logos are also a source of subtle, almost undetectable, marketing tactics.
Lets take a closer look at the logos of 25 well-known companies to see these subliminal messages in action.
25. Toblerone chocolate
The image of a bear is hidden in the Matterhorn mountain, symbolizing the town where the first Toblerone chocolate bar was created.